I’m Sarah-Louise Kelly, a freelance copywriter and content writer in Glasgow, and I’ve been writing professionally for 15 years. I write website copy, blog posts, whitepapers and more, for organisations that want their words to sound human and get found.
I’ve written about cars, kilts, business insurance and mental health support, and I’ve learned each subject properly before writing about it. That’s the part I enjoy most. If you’re an expert in something, I’ll ask the questions that get it out of your head and onto the page in a way your audience will want to read.
Who I write for
Most of my work is for charities and small businesses, including Chest Heart & Stroke Scotland, Simon Community Scotland, Young Scot, The Portobello Bookshop and the Queer Coffee Co. Charities often have complicated, sensitive things to explain to a wide range of people, and I’m good at making that clear without losing the care.
Writing you can check
Since March 2023, I’ve been a freelance lifestyle reporter at HuffPost UK, writing about health, disability, accessibility, relationships and parenting. My stories have been read by millions of people. That includes work with the mental health charity Mind and Alzheimer’s UK.
Outside of client work, I write creatively. My writing has appeared in The Guardian, The List, Marbles Magazine and Dear Damsels, and I was shortlisted for the Scottish Book Trust New Writers Award in 2021. It’s the reason my client work has a voice instead of reading like everyone else’s.
What I can write
Website pages, blog posts, whitepapers, reports, LinkedIn posts, meta descriptions and other long-form and short-form content. You can send me a brief you’ve already written, or we can work out your content strategy together first.
Writing that works in search
I’m also an SEO content writer, so keywords go in naturally and the writing still reads well. Search engines and AI tools tend to reward clear, specific writing anyway, so the two goals usually pull in the same direction.
How we can work together
I take on one-off projects, short-term projects and ongoing retainers. If you’re not sure which suits you, tell me what you’re trying to achieve and we’ll work it out. [Add two or three lines on how a project runs, such as the brief, first draft, rounds of edits and typical turnaround, and a starting price or day rate if you’re happy to share one.]
Tell me about your project, or have a look at my portfolio.
Alternatively, email me at sarah@slk.digital
"We’ve worked with SLK Digital since the launch of our website and every month since, we’ve seen improvements in traffic. Sarah has given us practical advice as well as applying a long-term strategy to boost our rankings and optimise the structure of our website. In the past month alone, we’ve had a significant increase in organic users, leading to a lot more inquiries. Sarah is always on hand for any questions that we have and always responds quickly."
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