The simplest way to sum me up is to say that I’m an enthusiast.
I am a voracious reader, a creative writer and a regular gig-attender. I come at everything I care about with enthusiasm, a dedication to learning to fuel further expertise.
I started as a blogger. One of the original LiveJournal kids. This led to me dabbling in music journalism under the now defunct The Banter Magazine and my own site with three women I met online called Let The Music Do The Talking.
This very gently brought me to writing for a living. Starting out in agencies and small businesses, I’ve now been working on a freelance basis for over five years.
While I have a wealth of experience within finance and insurance, my real passion lies with small businesses and the third sector. Over the past five years, I have worked with charity giants such as Chest, Heart & Stroke Scotland, Simon Community Scotland and Young Scot. Additionally, I have worked closely with exciting small businesses in Scotland such as The Portobello Bookshop and the Queer Coffee Company.
In July 2021, I provided SEO training to third sector businesses for free as part of Third Sector Lab’s “The Curve” training and in December 2021, I provided “Writing for the Web” training to Young Scot attendees.
I’ve also provided mentoring as part of Women In Tech SEO.
Since March 2023, I have worked on a freelance basis as a Lifestyle Reporter for HuffPost UK, covering health, disability, accessibility, relationships and parenting.
Basically, when it comes to words and Search, I’m your girl.
"I was particularly impressed by Sarah's knowledge of how to maximise the backend of our website - especially with SEO and keyword research. Also, how to streamline our old site to something much more sleek and modern"
Simon Community Scotland