The simplest way to sum me up is to say that I’m an enthusiast.
I am a voracious reader, a creative writer and a regular gig-attender. I come at everything I care about with enthusiasm, a dedication to learning to fuel further expertise.
I started as a blogger. One of the original LiveJournal kids. This led to me dabbling in music journalism under the now defunct The Banter Magazine and my own site with three women I met online called Let The Music Do The Talking.
This very gently brought me to writing for a living. Starting out in agencies and small businesses, I’ve now been working on a freelance basis for over five years.
While I have a wealth of experience within finance and insurance, my real passion lies with small businesses and the third sector. Over the past five years, I have worked with charity giants such as Chest, Heart & Stroke Scotland, Simon Community Scotland and Young Scot. Additionally, I have worked closely with exciting small businesses in Scotland such as The Portobello Bookshop and the Queer Coffee Company.
In July 2021, I provided SEO training to third sector businesses for free as part of Third Sector Lab’s “The Curve” training and in December 2021, I provided “Writing for the Web” training to Young Scot attendees.
I’ve also provided mentoring as part of Women In Tech SEO.
Since March 2023, I have worked on a freelance basis as a Lifestyle Reporter for HuffPost UK, covering health, disability, accessibility, relationships and parenting.
Basically, when it comes to words and Search, I’m your girl.
"Sarah-Louise delivered precisely the sort of assistance I needed. As well as offering genuinely useful advice, it was clear that a real interest had been taken in my project and the feedback given was very specific to my needs .All the work was delivered in a timely manner and Sarah Louise couldn’t have been more friendly and helpful throughout it all - very highly recommended!”
The Takeaway Secret