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SLK stands for Sarah-Louise Kelly and I write exceptional content & provide SEO solutions for businesses like yours.

The simplest way to sum me up is to say that I’m an enthusiast. 

I am a voracious reader, a creative writer and a regular gig-attender. I come at everything I care about with enthusiasm, a dedication to learning to fuel further expertise.

I started as a blogger. One of the original LiveJournal kids. This led to me dabbling in music journalism under the now defunct The Banter Magazine and my own site with three women I met online called Let The Music Do The Talking. 

This very gently brought me to writing for a living. Starting out in agencies and small businesses, I’ve now been working on a freelance basis for over five years. 

While I have a wealth of experience within finance and insurance, my real passion lies with small businesses and the third sector. Over the past five years, I have worked with charity giants such as Chest, Heart & Stroke Scotland, Simon Community Scotland and Young Scot. Additionally, I have worked closely with exciting small businesses in Scotland such as The Portobello Bookshop and the Queer Coffee Company.

In July 2021, I provided SEO training to third sector businesses for free as part of Third Sector Lab’s “The Curve” training and in December 2021, I provided “Writing for the Web” training to Young Scot attendees.

I’ve also provided mentoring as part of Women In Tech SEO. 

Since March 2023, I have worked on a freelance basis as a Lifestyle Reporter for HuffPost UK, covering health, disability, accessibility, relationships and parenting.

Basically, when it comes to words and Search, I’m your girl.