Despite how much I enjoyed my career, I always knew that eventually I would be a freelancer. It fits who I am, how I work and gives me the flexibility to take on projects that don’t necessarily fall under digital marketing. I feel incredibly fortunate to be a successful freelancer and now that I’ve been doing it for five years, I am still enjoying the chaos.
I’ve been lucky enough to work in several agencies with clients that spanned from local restaurants to large insurers. I found that I felt more connected, more personally invested in small businesses. I saw first hand how my work improved their business, helped them grow and maintained their reputation with customers. This, for me, was far more rewarding than seeing rankings improve for already incredibly large businesses.
My history in SEO is maybe a story for another day but what I have learned in the time that I’ve been within the industry is that I always want to do it as ethically as possible. I don’t care for “quick wins” when they’ll only cause problems later. I care about helping websites and businesses grow organically. This means that my content is always written with readers in mind first. I’m a voracious reader and know how frustrating a poor reading experience can be. SEO is not, in my opinion, for forcing keywords into content but instead weaving them into text organically without disrupting the user experience.
Finally, of course, I am a writer. I have had several websites dedicated to my writing over the years, I have written for The Guardian, List Magazine, Marbles Magazine and currently am a regular freelancer on the Life desk at HuffPost UK. I was shortlisted for the Scottish Book Trust New Writer Award 2021. Writing is who I am, it’s what I do, what I’ve always done. I’m a poet, an essayist, a content writer and a diary-keeper.
As you can probably tell, I am a passionate enthusiast and very skilled at what I do. If you’d like to work with me, please get in touch. I’d love to hear from you.